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Privacy Policy

Effective date: 13th February, 2025

Business Brainwaves Ltd (“us”, “we”, or “our”) operates the https://www.mindamend.com website (the “Service”).

Business Brainwaves Ltd is a company registered in England and Wales.
Registered office: 25 Meadow Sweet Road, Rushden, NN10 0GA, United Kingdom.
Company number: 13917383

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We are registered with the UK Information Commissioner’s Office (ICO), reference number ZC093516 

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.mindamend.com

Definitions

  • Service is the https://www.mindamend.com website operated by Business Brainwaves Ltd.
  • Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies are small pieces of data stored on your device (computer or mobile device).
  • Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and how any personal information is, or is to be, processed.
    For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processor (or Service Provider) means any natural or legal person who processes data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.
  • Data Subject (or User) is any living individual who is using our Service and is the subject of Personal Data.

Information We Collect and How We Use It

We collect several different types of information for various purposes to provide and improve our Service to you.

We collect only the personal data necessary to provide our services and do not sell, rent, or trade your personal information to third parties.

Types of Data Collected

Personal Data

If you create an account or make a purchase, we may also collect account login details, order history, transaction records and related information necessary to provide digital products and customer support.

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

Business Brainwaves uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues
  • To provide you with news, special offers and information about similar products where permitted by law or where you have given your consent.

Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

  • Contract – when processing is necessary to fulfil an order or provide digital products you have purchased.
  • Legal obligation – to comply with accounting, tax and regulatory requirements.
  • Legitimate interests – to maintain website security, prevent fraud, and analyse general website usage to improve our services.
  • Consent – where you have given clear permission (for example, optional analytics cookies or marketing communications).

Data Retention

  • Order and transaction records are retained for a minimum of six years in accordance with UK accounting and tax laws.
  • Contact form submissions are retained only as long as necessary to respond to your enquiry.
  • Analytics data is retained in accordance with the retention settings configured in Google Analytics.

Transfer of Data

Some of our service providers (including payment processors and analytics providers) may process data outside the United Kingdom. Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent lawful transfer mechanisms to protect your data.

Disclosure of Data

Disclosure for Law Enforcement

Under certain circumstances, Business Brainwaves may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Business Brainwaves may disclose your Personal Data in good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Business Brainwaves
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We use Google reCAPTCHA to protect our website from spam and abuse. reCAPTCHA analyses user behaviour to determine whether a visitor is human. This processing is subject to Google’s Privacy Policy and Terms of Service.

Your Data Protection Rights Under the General Data Protection Regulation (GDPR)

If you are located in the United Kingdom or the European Economic Area (EEA), you have certain data protection rights. Business Brainwaves Ltd aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update, or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Business Brainwaves relies on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

Service Providers

We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analysing how our Service is used.

Our service providers may include website hosting providers, payment processors, email service providers, analytics providers and security services.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We use Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics collects information such as pages visited and time spent on the site. IP addresses are anonymised by default. Analytics cookies are only set with your explicit consent and can be withdrawn at any time via the cookie preferences panel.

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors, whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: legal@mindamend.com

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